Hello, my name is Angelia! But you can call me An. I'm a designer based in Japan. My passion is to turn a complex problem into a beautiful, intuitive solutions by understanding users' need and business value.

I've been working on crafting digital experience for the past 4 years. I worked with Rakuten and Sony and I was entrusted to design some fundamental service such as Rakuten Pay LITE online payment and Sony Global Websites. My design process involves in-depth user research as well as data analytics. I believe that qualitative and quantitative research are equally important in crafting a better user experience.

If I'm not designing, I'm usually travelling, taking photos, and writing my experience on my blog. I do sports too. I'm really forward talking to you.

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English Resume || 履歴書 || 職務経歴書

Work Experience


Service Designer
Tokyo, Japan || 2018 March - Present
  • Localized DAZN as a service in Japan and continuously shipping improvement, including conducting user research, mapping customer journey to planning usability test
  • Communicated with product team in UK to understand and interpret project requirements
  • Enhanced current interface with compelling contents and graphics
  • Transformed wireframes into creative mock-up for wide array of interface such as responsive website, iOS and Android, Smart TVs, VR and game console.
  • Defined user journey/scenario and edge cases for each projects
  • DAZN tiered pricing and free content project
  • DAZN x Spotify Premium collaboration
  • Smart TV improvement
  • Implementing new payment method to DAZN
  • Landing page improvement

Freelance Designer

Tokyo, Japan || 2017 October - 2018 February
Client: Sony Japan
  • Provided advisory services to Sony Japan in user experience, website planning and improvement.
  • Provided website analytics and improvement for Sony Japan. Managing analytics and SEO for more than 100 global sites.
Client: Japan Tobacco
  • Ideating, designing, and protyping Japan Tobacco site to promote smoking manners and manners in general for Japanese tourist.
  • Generating some contents for the promotional webpage.
Client: Just inCase (insurance technology start-up)
  • Delivered improvement for JustinCase landing page
  • Designing the onboarding flow and experience for iOS mobile app

Rakuten Inc

UI/UX Designer
Tokyo, Japan || 2015 September - 2017 September
  • Managed multiple UI/UX projects in Rakuten Pay, made design decisions, and crafted UI/UX guidelines to maintain design consistency.
  • Produced wireframes and mock-ups for wide array of websites using Photoshop and Sketch App. Implemented design in HTML5, CSS or JS.
  • Cross-functional reviews for any designed product, managing stakeholders’ interest and ensuring high-quality deliverables.
  • Reduced maintenance efforts by 50% by merging a mobile and desktop version of site to a single responsive version
  • Formulated user patterns based on statistical data from Adobe Analytics such as customer behavior profiles
  • Implemented layout automated tests with Galen Framework and reduced the manual testing time by over 50% by automated granular layout tests over multiple devices
  • Designed and implemented products for merchants and shoppers


Keio University || Graduate School of Media Design

Tokyo, Japan || 2013 September - 2015 September
Master of Media Design - Cum Laude (3.91 / 4.4)

Honors: Dean list and valedictorian (修士総代) for 2015 Autumn Batch Graduation

Pelita Harapan University || Faculty of Computer Science

Banten, Indonesia || 2009 September - 2012 September
Bachelor of Informatics - Cum Laude (3.66 / 4.0)

Expertise: Software engineering and Human-Computer Interaction



Design Thinking
Interaction Flow Map
Wireframing & Interface Prototyping
Persona & User Journey
Usability Testing
Website Analytics


Sketch , Figma
Photoshop - Illustrator
Marvel, Invision, Framer, Principle
Google Analytics
Clicktale & Optimizely
Github (versioning)

Programming Language

Javascript - JQuery
Command Line Tool
Bootstrap & Wordpress


Indonesian - Native

Japanese - Business (N2)

English - Business (TOEIC - 875)

Awards and Paper

Advance of Computer Entertainment

Bronze Awards || Malaysia - 2015

Augmented Human - Student Design Competition

People Choice's First Winner || Singapore - 2015