Resume
Hello, my name is Angelia!
But you can call me An. I'm a designer based in Japan. My passion is to turn a complex problem into a beautiful, intuitive solutions by understanding users' need and business value.
I've been working on crafting digital experience for the past 4 years. I worked with Rakuten and Sony and I was entrusted to design some fundamental service such as Rakuten Pay LITE online payment and Sony Global Websites. My design process involves in-depth user research as well as data analytics. I believe that qualitative and quantitative research are equally important in crafting a better user experience.
If I'm not designing, I'm usually travelling, taking photos, and writing my experience on my blog. I do sports too. I'm really forward talking to you.
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English Resume || 履歴書 || 職務経歴書Work Experience
DAZN
Service Designer
Tokyo, Japan || 2018 March - Present
Responsibilities:
- Localized DAZN as a service in Japan and continuously shipping improvement, including conducting user research, mapping customer journey to planning usability test
- Communicated with product team in UK to understand and interpret project requirements
- Enhanced current interface with compelling contents and graphics
- Transformed wireframes into creative mock-up for wide array of interface such as responsive website, iOS and Android, Smart TVs, VR and game console.
- Defined user journey/scenario and edge cases for each projects
Projects:
- DAZN tiered pricing and free content project
- DAZN x Spotify Premium collaboration
- Smart TV improvement
- Implementing new payment method to DAZN
- Landing page improvement
Freelance Designer
Tokyo, Japan || 2017 October - 2018 February
Client: Sony Japan
- Provided advisory services to Sony Japan in user experience, website planning and improvement.
- Provided website analytics and improvement for Sony Japan. Managing analytics and SEO for more than 100 global sites.
Client: Japan Tobacco
- Ideating, designing, and protyping Japan Tobacco site to promote smoking manners and manners in general for Japanese tourist.
- Generating some contents for the promotional webpage.
Client: Just inCase (insurance technology start-up)
- Delivered improvement for JustinCase landing page
- Designing the onboarding flow and experience for iOS mobile app
Rakuten Inc
UI/UX Designer
Tokyo, Japan || 2015 September - 2017 September
Responsibilities:
- Managed multiple UI/UX projects in Rakuten Pay, made design decisions, and crafted UI/UX guidelines to maintain design consistency.
- Produced wireframes and mock-ups for wide array of websites using Photoshop and Sketch App. Implemented design in HTML5, CSS or JS.
- Cross-functional reviews for any designed product, managing stakeholders’ interest and ensuring high-quality deliverables.
Projects:
- Reduced maintenance efforts by 50% by merging a mobile and desktop version of site to a single responsive version
- Formulated user patterns based on statistical data from Adobe Analytics such as customer behavior profiles
- Implemented layout automated tests with Galen Framework and reduced the manual testing time by over 50% by automated granular layout tests over multiple devices
- Designed and implemented products for merchants and shoppers
Education
Keio University || Graduate School of Media Design
Tokyo, Japan || 2013 September - 2015 September
Master of Media Design - Cum Laude (3.91 / 4.4)
Honors: Dean list and valedictorian (修士総代) for 2015 Autumn Batch Graduation
Pelita Harapan University || Faculty of Computer Science
Banten, Indonesia || 2009 September - 2012 September
Bachelor of Informatics - Cum Laude (3.66 / 4.0)
Expertise: Software engineering and Human-Computer Interaction
Skills
Design
- Design Thinking
- Interaction Flow Map
- Wireframing & Interface Prototyping
- Persona & User Journey
- Usability Testing
- Website Analytics
Software
- Sketch , Figma
- Photoshop - Illustrator
- Marvel, Invision, Framer, Principle
- Google Analytics
- Clicktale & Optimizely
- VWO
- Github (versioning)
Programming Language
- HTML
- CSS (Less/SASS)
- Javascript - JQuery
- PHP
- Command Line Tool
- Selenium
- Bootstrap & Wordpress