The original portal site was only available in desktop version. So when the user open the site in their smart phone, they have to adjust the zoom and try to locate the paragraph they were looking for.
There are 2 main conversions in this page which is 1. to get user register as merchant (the red button) and 2. to get user try the sandbox dashboard. However, the tracking code was not adjusted to track mobile device. This is also one of the problem.
Starting from 0
I did not have any data to begin with. I learnt how to use the analytics tool and I did some meeting with the previous designer and we discussed the concept of the mobile site. We viewed the sites in various screen sizes and we took notes at which point did the layout break. Those points will be set as our breakpoint.
- The first wireframes. The navigation menu on the mobile version was on the left side