Developing a theme for tumblr is slightly different from developing a normal HTML. Tumblr is built around seven key post types: text, photos, links, quotes, chat, audio, and video, and each of them has slighly different parameters and customization.
One of the requirement was to make the appearance not look similar to the tumblr basic style. It script to hide several features of tumblr such as like and reblog.
Last problem: the internal company analytics tool can't be implemented for external site.
Engineering blog is different with lifestyle or other kinds of blog. It does not really emphasize flashy and colorful visual. Prior to the design process, I did some research on our competitors. Do they have an engineering blog? What kind of CMS do they have? What kind of features do they have? I also took notes of our internal blog design.
- My research result about engineering blog. Result is categorized into what's needed, what's nice to have, and what's not needed at all